Elizabeth Weiss

Exceptional patient or client care involves one-on-one attention and customized treatment, but an essential part of the equation also includes offering reliable financing options. The cost of health and wellness services can be a concern to many people, so presenting alternative payment options can improve the patient and client experience.

Dental patients can worry when it comes to recommended dental treatment plans. With affordable financing options, you can put patients at ease, improve conversions and boost the productivity of your staff.

Every dental practice wants to attract more patients, and you want them to be those who visit regularly and understand the importance of good oral health. There are many ways to encourage people to rely on your oral healthcare services and keep coming back for years to come. The 10 strategies below may make it easier to attract more dental patients, help more people, help grow your practice and thrive.

Staff turnover can have a major impact on the success and stability of your dental practice. Employees who love where they work stick around, so it pays to invest in your dental team with benefits, perks and creative methods of employee appreciation.

All dentists need a solid online presence. Google can find someone a new dentist in seconds with a few choice search terms. Having a solid, information-rich website with relevant, timely content is a critical marketing tool to showcase that you’re a well-established, knowledgeable, reliable dentist. Here are just some of the essential features for any dental website.

Combining your dental practice with social media may not seem like a natural pair, but every business benefits in today’s culture from going where the people are – and they’re on social media. If your dental marketing plan doesn’t include the likes of Instagram, YouTube, TikTok, or any of their friends, you’re missing out on a large audience of potential patients.

Your dental patients want your office to be comfortable and your fees to be reasonable. They want to feel secure when they go to get a teeth cleaning, dental crown, or professional teeth whitening. You know this and undoubtedly focus on it – but are you also focusing on one of the biggest conversion techniques? Excellent patient financing.

Have you been less than satisfied with the quality of the veneers, dental implants, dentures, porcelain crowns, or other restorations coming from your preferred dental lab? It’s time to consider whether you need to switch dental labs.

Cosmetic dentistry is an art form and so is the technique of closing cases and getting patients to say yes to a customized smile makeover. Here are just some of the possible methods you can use to convince patients to say “yes” to cosmetic dentistry – and how to know which patients need what kind of motivation.

From young adults to parents to divorcees to senior citizens, patients always fall into several categories depending on where they are in life. You can get as specific as you like by naming them as moms, dads, kids, elderly, anxious, reluctant, and so on. The more you know about the people you treat, the better you and your dental team will be at closing cases, marketing, and selling patient membership plans.

October is a long month, which makes it a great time to invest in Halloween-themed dental marketing efforts that will draw attention and convert interested people into new patients. There are many ways to use the season to your advantage. Implement just one of the following tips and you can significantly affect the numbers of people who rely on your practice.

It’s time for your child’s teeth cleaning and the dentist says, “It’s time to see an orthodontist.” Some parents are shocked by this recommendation, others have been waiting for the day to arrive. While all children should be evaluated by an orthodontist by age 7 or 8, some need attention more than others. The state of their mouth and teeth make it clear that an orthodontic appliance like a palatal expander may be in their future.

Many young orthodontic patients struggle with the idea of braces. As tweens and teens, they already feel awkward. Adult patients can also feel self-conscious – they no longer want misaligned or crooked teeth but are also reluctant to make a change with braces. Though orthodontics affect daily life significantly, they are something to be proud of. Here are some of the reasons why.

Attachments are part of most Invisalign patients’ orthodontic treatment. These miniature miracle-workers have a very important job and major impact on the movement of teeth and the perfection of smiles. It’s good to understand exactly how they work.

Most of the patients interested in aligning their teeth using Invisalign have the same questions for their orthodontist. Here are answers to common queries so you can learn everything you need to know as you research this orthodontic alternative and whether it might be right for you.