Elizabeth Weiss

All dentists need a solid online presence. Google can find someone a new dentist in seconds with a few choice search terms. Having a solid, information-rich website with relevant, timely content is a critical marketing tool to showcase that you’re a well-established, knowledgeable, reliable dentist. Here are just some of the essential features for any dental website.

Combining your dental practice with social media may not seem like a natural pair, but every business benefits in today’s culture from going where the people are – and they’re on social media. If your dental marketing plan doesn’t include the likes of Instagram, YouTube, TikTok, or any of their friends, you’re missing out on a large audience of potential patients.

Your dental patients want your office to be comfortable and your fees to be reasonable. They want to feel secure when they go to get a teeth cleaning, dental crown, or professional teeth whitening. You know this and undoubtedly focus on it – but are you also focusing on one of the biggest conversion techniques? Excellent patient financing.

Have you been less than satisfied with the quality of the veneers, dental implants, dentures, porcelain crowns, or other restorations coming from your preferred dental lab? It’s time to consider whether you need to switch dental labs.

Cosmetic dentistry is an art form and so is the technique of closing cases and getting patients to say yes to a customized smile makeover. Here are just some of the possible methods you can use to convince patients to say “yes” to cosmetic dentistry – and how to know which patients need what kind of motivation.

From young adults to parents to divorcees to senior citizens, patients always fall into several categories depending on where they are in life. You can get as specific as you like by naming them as moms, dads, kids, elderly, anxious, reluctant, and so on. The more you know about the people you treat, the better you and your dental team will be at closing cases, marketing, and selling patient membership plans.

October is a long month, which makes it a great time to invest in Halloween-themed dental marketing efforts that will draw attention and convert interested people into new patients. There are many ways to use the season to your advantage. Implement just one of the following tips and you can significantly affect the numbers of people who rely on your practice.

It’s time for your child’s teeth cleaning and the dentist says, “It’s time to see an orthodontist.” Some parents are shocked by this recommendation, others have been waiting for the day to arrive. While all children should be evaluated by an orthodontist by age 7 or 8, some need attention more than others. The state of their mouth and teeth make it clear that an orthodontic appliance like a palatal expander may be in their future.

Many young orthodontic patients struggle with the idea of braces. As tweens and teens, they already feel awkward. Adult patients can also feel self-conscious – they no longer want misaligned or crooked teeth but are also reluctant to make a change with braces. Though orthodontics affect daily life significantly, they are something to be proud of. Here are some of the reasons why.

Attachments are part of most Invisalign patients’ orthodontic treatment. These miniature miracle-workers have a very important job and major impact on the movement of teeth and the perfection of smiles. It’s good to understand exactly how they work.

Most of the patients interested in aligning their teeth using Invisalign have the same questions for their orthodontist. Here are answers to common queries so you can learn everything you need to know as you research this orthodontic alternative and whether it might be right for you.

Orthodontic patients have spent months and sometimes years in braces or Invisalign so they don’t always look forward to wearing a retainer every night, let alone take care of it. However, as every orthodontist will testify, retainers are the essential final piece of orthodontic treatment, and if you want this appliance to work correctly you must clean your retainer regularly to keep your teeth and alignment in great shape.

When you create or recreate your outdoor space, you want your landscape design to mimic your aesthetic, complement your home, and serve as a location for relaxation or entertainment or simple beauty. Here are some of the most powerful yet subtle ways to transform your patio, fire pit, yard, pool area, and beyond.

One of the best parts of a customized outdoor area is expanding living space. When cold weather descends, it can be difficult to enjoy time outside, but upgrades to patio and surrounding space create an opportunity for all-season and all-weather enjoyment.

Many homeowners eager to enhance their outdoor living space aim for a spring or summer transformation. Sometimes, the best time to makeover a backyard, patio, or front yard is during fall. The weather is still cooperative, leaving plenty of possible enjoyment outside. These smart landscaping ideas will help you see a new vision for your yard and truly appreciate Mother Nature.